CosRx Is the First K-Beauty Patron of the British Beauty Council

Global Korean skincare brand CosRx has announced its patronage of the British Beauty Council, becoming the organization’s first-ever K-Beauty patron. 

The partnership marks a significant milestone for CosRx and the British Beauty Council, reflecting the growing global influence of Korean beauty while reinforcing a shared commitment to advancing industry standards through education, innovation and advocacy.

For over a decade, CosRx has redefined what science-led skincare can look like. Combining ‘COSmetics’ and Rx (Prescription), the brand was founded on the principle of creating simple, effective skincare solutions rooted in scientific research and a deep understanding of consumers’ skin concerns. 

Its targeted formulations are designed to support healthier-looking skin while empowering individuals to build effective, accessible skincare routines with confidence.

Built on the belief that skincare should deliver more than surface-level results, CosRx has earned global recognition for its high-performance formulations across barrier care, hydration, sensitivity, and skin texture. 

CosRx Founder Jun Sang Hun said:

“At CosRx, our mission has always been to help people rediscover their skin’s healthy, natural beauty through effective, science-backed skincare—and empower them to live better lives with greater confidence. We believe that positive changes in the skin inspire confidence, and that confidence helps shape a better tomorrow. This is what “Expecting Tomorrow” means to CosRx.”

As a patron, CosRx will work alongside the British Beauty Council to support key industry initiatives, including the Council’s UV Safety Coalition, helping to drive greater awareness around sun protection, skincare education, and public health. 

Millie Kendall OBE, Chief Executive Officer of the British Beauty Council, said:

“We’re delighted to welcome CosRx as the British Beauty Council’s first K-Beauty patron. Korean beauty continues to shape the global industry, and CosRx brings valuable expertise to our community. This partnership reflects the increasingly global nature of beauty, and we look forward to what we can achieve together.”

The partnership also represents CoxRx’s continued commitment to contributing to the global beauty industry as the brand expands its international presence and participates in broader conversations shaping the future of skincare.

Through its patronage, CosRx and the British Beauty Council will champion education, promote evidence-led skincare practices, and support initiatives that positively impact the beauty industry and consumers.

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